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Free White Paper:

12 Questions to Ask Before

Planning a Sampling Campaign


Structuring a Sampling Program to Maximize Marketing ROI

Product sampling can be a very beneficial marketing strategy if it is applied to the right brand, in the right context, with proper controls put in place. There are several factors to consider during the planning stage in order to establish a cost effective and successful sampling campaign. This White Paper will review sampling best practices and help you analyze the key factors to evaluate when considering an investment in a product sampling program:

  • Products best suited for sampling
  • Target audience selection and critical distribution controls
  • Consistency with your overall marketing and brand advertising
  • Measuring & boosting sampling ROI