Improve Marketing to Consumers Seeking Heart Health Benefits
A change in health condition can open new opportunities for marketers of health-focused products to reach consumers at the precise time that habits and brands are being re-evaluated. This white paper highlights opportunities to improve your advertising, messaging and promotional offers by examinining the mindset of the new heart patient. Whether you are a pharma marketer looking to improve medication adherence, a maker of healthy food products looking to build trial, or an OTC brand targeting consumers who are seeking cardiovascular benefits, you will gain valuable insights into your consumer.
White Paper - "Wellness Marketing: Helping New Heart Patients Make Life Saving Changes"
- Timing & context that heighten brand receptivity
- Lifestyle changes that offer significant marketing opportunities
- Using opinion leaders to add credibility and relevance to your message